The campaign's aim was to create a positive awareness about Microsoft's Office365 products via creative live campaign that would maximise interest in trying the product and installing its trial version.

The idea behind the campaign was to link one of the main USPs of the product, which is its mobility and ability to do your work from anywhere at any time, whilst using Office365 tools.

And so we created a concept Office2Go where employees from the creative industries in Slovakia, including its leaders got chance to taste a perfect cup of coffee on the way from and to their offices, whilst learning more about the product's advantages and receiving a QR code on a coffee cup that linked them right to product trial activation.

With the campaign we managed to address 98% of creative businesses in Bratislava over the period of 20 days.

Over 44% of addressed creative industry leaders and opinion makers admitted positive interest in Office 365 solutions.

64% of invited guests accepted their invitation for a coffee with managing director of Microsoft Slovakia, Markus Breyer.

Positive ROI which however was not quantifiable due to single sales metrics.