The holidays are the season for gift giving, and Old Spice gift packs and sticks of deodorant make perfect stocking stuffers. Our assignment was to create a limited-edition promotional piece for the holidays that guys would love, and would complement a stick of Old Spice deodorant.

Guys love bears because bears are manly. Bears are known for being ferocious and protective. Therefore, it made sense to create a realistic, chainsaw-carving-style bear that would encase a stick of deodorant, protecting it from both bathroom mishaps and deodorant thieves.

The Bear Deodorant Protector exceeded expectations by selling 3,500 units in just 6 weeks, a great accomplishment considering that each unit cost $19.99 (plus shipping/tax), and the effort was supported with minimum marketing dollars.