Cannes Lions

Old Spice | It Practically Smells Itself - Tragic Hair

WIEDEN+KENNEDY, Portland / OLD SPICE / 2018

Film

Overview

Entries

Credits

Overview

Description

This film is a mash-up of stereotypes, EXTREME teen-boy advertising, and cliché mom advertising. Two women walking in a park stumble upon what appears to be a store display for hair gel. A cardboard cutout of a man kneels over a skeleton and runs his (motorized) hand through his hair. A tiny speaker in the display tells the women, “Help! His hair is killing the vibe in here!” The women shake their heads, disgusted by the ad. But then suddenly, they turn to camera with huge smiles on their faces. A bottle of Old Spice drops into one woman’s hand and we finish out the stereotypical teen-boy ad as a stereotypical mom ad.

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