Cannes Lions
OLED TV (EC9300)
M&C SAATCHI STOCKHOLM, Stockholm / LG / 2015
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Overview
Entries
Credits
OVERVIEW
Description
This online film shows the advanced high level technology in the LG OLED TV contrary to the crazy, simple and bizarre entertainment we use it for.
Execution
The campaign was carried out in 4 different online films as TrueViews on YouTube. The choice of media was based on the actual behavior portrayed in the film, which the viewers could be able to recognize and feel a strong connection to.
Outcome
n/a at entry phase
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