Cannes Lions

OLED TV (EC9300)

M&C SAATCHI STOCKHOLM, Stockholm / LG / 2015

Presentation Image
Online Video
Online Video
Presentation Image
Film
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Overview

Entries

Credits

Overview

Description

This online film shows the advanced high level technology in the LG OLED TV contrary to the crazy, simple and bizarre entertainment we use it for.

Execution

The campaign was carried out in 4 different online films as TrueViews on YouTube. The choice of media was based on the actual behavior portrayed in the film, which the viewers could be able to recognize and feel a strong connection to.

Outcome

n/a at entry phase

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