Cannes Lions

OLYMPUS SP-570 ULTRA ZOOM CAMERA

JWT SYDNEY, Sydney / OLYMPUS / 2008

Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To position Olympus’s SP-570 as the superior panoramic camera in the market place.

Execution

We see an image of a basketball player with his hands in the air. Once the envelope is opened, the photograph unfolds into a surprisingly ever-expanding image, spanning across the length of a full size basketball court revealing the outcome of the basketball shot.

Outcome

The communication piece was a simple hands-on demonstration.It was an innovative and enticing way to attract consumers to trial the SP-570. This allowed them to find out more about the camera and what it could achieve in comparison to other cameras. In turn, the live demonstration increased product awareness and helped contribute toward one of Olympus’ most successful product feature launches to date. The SP-570 is now quickly gaining market share.

Similar Campaigns

11 items

Dell Performance campaign that delivered 700% unit YOY

MEDIACOM, Bangalore

Dell Performance campaign that delivered 700% unit YOY

2021, DELL

(opens in a new tab)