Cannes Lions

OMO DETERGENT

LOWE TANITIM HIZMETLERI, Istanbul / UNILEVER / 2006

Film
Film

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Overview

Description

OMO, the leading laundry detergent brand of Turkey encourages youngsters to get involved in sports... Because sport is the rehearsal for life. So mothers should let their children free: Dirt is Good!The TVC depicts the story of a little boy who finds himself in a soccer game among grown up people, when his father gets injured during the game.. The kid tries to compete with older and bigger men...learning about "real life": Dirt is good!

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