OMO, the leading laundry detergent brand of Turkey encourages youngsters to get involved in sports... Because sport is the rehearsal for life. So mothers should let their children free: Dirt is Good!The TVC depicts the story of a little boy who finds himself in a soccer game among grown up people, when his father gets injured during the game.. The kid tries to compete with older and bigger men...learning about "real life": Dirt is good!