The Pril One-Drop Bottle.

The exact Pril detergent bottle… Squeezable and Reduced to the size of a fingernail.

Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.

The crafting process took over 6 months: A mold was created following the exact design and shape of the real size bottle, 3.000 squeezable bottles were produced and pril liquid was injected into it. A final mini size label sticker was attached to it. The red cap to hold the liquid was finally added at the end.

In a period of a month the samples were handed over in main supermarkets in UAE and Egypt.

Note: This was a limited edition. No mass scale production was intended for we do care about mother earth.

-12% sales increase at the moment of sampling.

-23% increase the following week.