1. Use eye-catching posters on subway walls to feature limited editions of furniture in 3D. By execution, decorate the waiting bench inside the subway station and imitate it as a designer chair 2. Install projectors at subway stations and pretend they're TV project images simulating live bidding of limited edition AV products3. Turn bus shelter into a wardrobe with window displays of limited editions and transparent panel/mirror installation

Drastic growth of 270% in activation versus months before running the promotion.