Cannes Lions
LEO BURNETT SYDNEY, Sydney / EBAY / 2011
Overview
Entries
Credits
Outcome
As a result of our entire brand campaign, year on year traffic to eBay grew by 14%. The quarterly rate of growth doubled. eBay sold 28% more items than the year before, smashing objectives by 18 points. Revenue grew at 15%, surpassing objectives by 6 points. The ripples of the campaign are still being felt, with Australia’s leading retailers finally being forced into entering the online retailing environment.
Similar Campaigns
12 items