Fight for fresh food.How to reach and convince young adults who are not particularly interested in healthy nutrition to turn to fresher, healthier food ?Young adults who lean towards fast food are also often great football fans. We produced a special edit of our TVC with the football star Thomas Müller and the chef of the national team Holger Stromberg to be aired in football arenas. In a juxtaposition of food preparing scenes and football action scenes we drive the message home: You play as good as you eat.