Cannes Lions

ONLINE MARKET PLACE

OGILVY & MATHER ADVERTISING TAIWAN, Taipei City / EBAY / 2004

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We see the pointing finger icon a computer screen, and hear the sound of a package being opened. When the recipient finds what is inside, the pointing finger retracts and the middle finger is extended, signifying he has been cheated. Super: E-BAY provides protection up to $7,000 against online auction fraud.

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