We decided to create a series of extraordinary events for Voyages-SNCF’s customers, services that nobody else would even dream of offering to their users.The first in these services was the “Welcome and Goodbye” service, in which we went “Further than you imagined” for 5 of our customers, creating tailor-made welcome and goodbye surprise events for them at Paris’ East train station.From ninjas to clowns, 25 beautiful girls to a real hard rock band, each of the stunts proved that Voyages-SNCF really cares about their customers and knows the best way to make them happy.

With over 2 million views and 15 thousand new Facebook fans in under a week, “Welcome and Goodbye” is the most successful Voyages-SNCF campaign to date.The campaign was featured in numerous blogs, magazines and on TV channels, but most importantly created a great deal of buzz around the unsurpassed attention to detail that Voyages-SNCF provides to their customers.

The campaign is on-going, with a second spectacular service that was launched in March 2011 and a third coming at the end of 2011.