Cannes Lions

ONLINE SERVICES - VIRTUAL STATEMENT

TRIBAL DDB COLOMBIA, Medellin / BANCOLOMBIA / 2010

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Overview

Outcome

So far 110,405 customers have decided to receive their statements via email, which means that 22,081 trees have been adopted. This will help us reduce soil erosion by 20%, increase soil moisture, preserve water, and create a safe habitat for 2 bird species and at least 1 mammal. This also generates an impact on how people perceive the environment.

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