Cannes Lions

ONLINE SHOPPING PLATFORM

PILOT MEDIA, Hamburg / OTTO & CO KG / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

As soon as the website opens, a layer of different Christmas presents starts falling like snow. Sylvie van der Vaart stars in the video, discovering the falling gifts and then turning to them and watching them before prodding a couple out of curiosity. The gifts keep falling and Sylvie opens her hand, in which the campaign tagline can ultimately be seen. The gifts then fly onto the wallpaper and form a gift tree.Target group: Adults between 18-49 years; target audience: women between 18-39 years with fashion affinity.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Made Defiant: The Mixtape

BEATS BY DR. DRE, Culver city

Made Defiant: The Mixtape

2019, BEATS BY DRE

(opens in a new tab)