Cannes Lions

OnStar - Be Safe Out There "Horn" :60

CAMPBELL EWALD, Detroit / ONSTAR / 2019

Film

Overview

Entries

Credits

Overview

Background

Cell phones only go so far. Literally. Their signals drop. Their coverage is often times spotty. Especially in rural, off-the-beaten path areas. OnStar provides a stronger, more reliable signal. That far surpasses that of the ordinary cell phone.

Execution

Being alone is a fear shared by many. OnStar is the one service that makes certain you are never alone. We captured that feeling using sound design and beautifully shot film, giving the audience a message that when the unexpected happens the safety and security of OnStar will be there for you.

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