Cannes Lions
CAMPBELL EWALD, Detroit / ONSTAR / 2019
Overview
Entries
Credits
Background
Cell phones only go so far. Literally. Their signals drop. Their coverage is often times spotty. Especially in rural, off-the-beaten path areas. OnStar provides a stronger, more reliable signal. That far surpasses that of the ordinary cell phone.
Execution
Being alone is a fear shared by many. OnStar is the one service that makes certain you are never alone. We captured that feeling using sound design and beautifully shot film, giving the audience a message that when the unexpected happens the safety and security of OnStar will be there for you.
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