Cannes Lions

VEHICLE SUPPORT SERVICE

DIGITAS, Boston / ONSTAR / 2005

Presentation Image

Overview

Entries

Credits

Overview

Description

OnStar In Action delivers an emotional branding experience that links OnStar to General Motors brands and drives deeper understanding of OnStar’s services to GM prospects and unengaged OnStar subscribers.

We encounter a mother and baby in a collision. A man locking his keys and his dog in the car. A child getting emergency help for a sick parent. These are true stories told by OnStar in Action. Seeing, hearing real drivers, real calls, and real advisors enables visitors to share the powerful feelings of being there when OnStar saves the day — or a life.

Similar Campaigns

6 items

Tell Me What Happened - Podcast

ONSTAR, Detroit

Tell Me What Happened - Podcast

2023, ONSTAR

(opens in a new tab)