Cannes Lions
DIGITAS, Boston / ONSTAR / 2005
Overview
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Description
OnStar In Action delivers an emotional branding experience that links OnStar to General Motors brands and drives deeper understanding of OnStar’s services to GM prospects and unengaged OnStar subscribers.
We encounter a mother and baby in a collision. A man locking his keys and his dog in the car. A child getting emergency help for a sick parent. These are true stories told by OnStar in Action. Seeing, hearing real drivers, real calls, and real advisors enables visitors to share the powerful feelings of being there when OnStar saves the day — or a life.
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