Cannes Lions

SANDMAN

LOWE CAMPBELL EWALD, Detroit / ONSTAR / 2014

Film

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Description

As a society, we've become incredibly blasé about technology. We’re no longer amazed that our cell phones have become mini-laptops. That everything we've ever read, seen or known floats in clouds above us. And we can rove around planets and moons like it’s a trip to the mall. Oh, and our cars can diagnose their own problems. Find their way home. Sense if we’re in danger. And stop their own thieves. This video casts a brighter light on OnStar. It reignites the magic of all it can do by pulling back the curtain to reveal what happens when a single button press puts things into motion. We mixed literal and metaphorical imagery, set to a stream of consciousness narrative. The mantra we muttered under out breath as we worked this video was, “Respect the Amazing.”

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