Eurobest

Onur Air – The Loneliest Emoji

TRIBAL WORLDWIDE ISTANBUL, Istanbul / ONUR AIR / 2016

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Case Film
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Overview

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Credits

Overview

Background

Onur Air asked us to come up with innovative Valentine’s Day project. While we were thinking of love, we directly think its power to unite people makes us forget the loneliness. What is the most lonely thing in the digital world we asked…

According to emojitracker.com, which tracks emoji usage data in real time on Twitter, “Baggage Claim” was the least used emoji in the World. Amongst 845 tracked emojis, usage rate of “Baggage Claim” was 0,00023%, it’s only included in 23 tweets in every 10.000.000 tweets. Which means, it’s forgotten by the millions of people, forsaken to it’s loneliness. It was a lonely baggage and Onur Air is an airline company… And wanted to create WOM at social media with a low budget, on Valentine’s Day.

Execution

The most powerful data is created momentarily through people because it’s real, it’s real-time and its change can be observed transparently by everyone without any gimmicks. Instead of creating a platform ground up by using emojitracker whic uses Twitter API we have direct ability to reach milions of Twitter users and use the emoji data in their tweets.

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