Cannes Lions

ONVIDEO TELEVISION MOVIE SERVICE

DDB ARGENTINA, Buenos Aires / TELEFONICA / 2011

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The commercial takes place in the far west. We see a villain burst into the typical saloon and immediately everyone is silenced. The villain threatens the room: ¨Who tagged me in the bank robbery album? ¨ one of the customers answers fearfully, ¨I only clicked that I liked it…¨and Boom! he gets shot. Then the villain asks a fat guy, ¨What are you doing over there!?¨ The Fat guy answers timidly, ¨Just playing online poker…¨ At that moment, the town sheriff enters the saloon and yells, ¨Enough Billy, it’s over! ¨ The villain slowly turns around while asking, ¨How did you find me? ¨ ¨I follow you on Twitter, ¨ answers the sheriff as a gunfight breaks out. We see the phrase: ¨Internet has arrived to your TV. ¨ As the camera pans out, we see that the movie is playing on a plasma screen while the voice-over says, ¨Telefonica introduces On-Video. A new way to watch movies online. ¨ Close with Telefonica logo.

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