Wegohnever.deck.deThe Internet site for those interested in Cabriolets Wegohneverdeck (meaning loosely ' getaway with the top-down') features the Astra Cabrio, an Opel convertible model. Just in time for spring break, the Cabrio site integrates several features that create an innovative user experience. The centrepiece of the site: specialized Cabrio tours, including printable summaries of various scenic routes throughout Germany. Users can choose a route, and then receive a realtime weather alert, either by email or SMS. e-cards, with their underlying viral marketing strategy, can be sent by users as invitations to join the adventure. Additionally, a Flash film guides the user through all the Cabrio features. The target group is made up of 25 and 50, who use their free time engaged in active pursuits and who have an interest in Cabrio. The tonality, is direct, dynamic, emotional, and friendly. The Frankfurt office of Zentropy Partners created the concept and design for wegohneverdeck.de