Objective: Show the new design and the driving dynamic of the new ASTRA GTC. A car which is claimed as “MAN’S NEW BABY.”A car you buy for emotional and not rational reasons.Concept: A dream car so impressive that it won’t let you sleep.Target Audience: Male drivers between 21 and 35 years, mostly without kids, who like to see themselves in a well, modern and attractively designed sportcoupé.