American Express wanted to reinforce OPEN: The Small Business Network as an indispensable partner to small business. We delivered four live-action video vignettes capturing the evolution of David Collins’ Scout Productions, whose hot show – 'Queer Eye for the Straight Guy', was launched using the American Express card and its Membership Rewards affinity programme. We brought to life Scout’s birth-to-growth story centred on its use of American Express services. Only recently launched, the campaign has already outperformed projected click traffic.