5000 meters under the sea floor in the North Sea, Statoil has set the gas field Kristin into production. It has never before been possible to develop a gas field under such extreme conditions.The challenges with developing Kristin were extremely high temperature and pressure as well as steep drill angles. We focused on these challenges by letting the reader start drilling down through the complete internet page. This also visualized the depth of the field well. Facts were displayed as the drill reached the banners on the site.Statoil has never before experienced such an interest for a technical advertisement.