Cannes Lions

OPERA SEASON

DDB COLOMBIA, Bogota / BANCOLOMBIA / 2012

Overview

Entries

Credits

Overview

Description

Challenge:Opera is one of those things that young people don’t have in mind when they think of entertainment and most of them see opera as boring or just for rich old people.That´s why we create an app that proved them wrong.Idea:We grew up with the idea that an opera singer could break anything with the pitch of their voice, so we get people to do just that in an app for mobile devices.The app invites people to destroy a cup of wine, a porcelain´s ballerina, and even the planet earth with the power of their voices. After doing that, young people proved that the opera is for everyone.

Similar Campaigns

12 items

Make Ideas More

NATIONAL AUSTRALIA BANK (NAB), Melbourne

Make Ideas More

2022, NATIONAL AUSTRALIA BANK (NAB)

(opens in a new tab)