Cannes Lions

Operation Potty Training

OGILVY, Chicago / SC JOHNSON / 2021

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

Often aimed at, seldom hit. It’s the common house toilet and it is the most elusive target in the world. With a relatable scenario, a powerful universal human truth and dry + witty scriptwriting, this script creates suspense, drama, and intrigue around and struggle parents have in teaching little boys to stay on target. Landing the idea that potty training little boys is hit-or-miss, but with Scrubbing Bubbles Grime Fighter Collection cleaning up after them is not. Lightheartedly ending with the claim that Bubbles kills 99.9% of the germs and, unlike your little boys, goes exactly where you want it to.

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