Cannes Lions

ORAL B TOOTHBRUSHES

OGILVY & MATHER, New Delhi / PROCTER & GAMBLE / 2007

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Overview

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Credits

Overview

Execution

We took large scale prints of Oral-B toothbrushes and put them up in various places in a way that the head disappeared behind corners, nooks and in recesses in and around escalators, shop-shutters, airconditioners, etc.

Outcome

As evident from the feedback of salespeople, the customers started asking for Oral-B specifically as the toothbrush that manages to clean in impossible-to-reach places. The company also registered an increase in sales.

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