Cannes Lions
PUBLICIS CONSEIL, Paris / ORANGE / 2023
Overview
Entries
Credits
Background
Those last few months, the Internet has taken a more immersive and physical form (metaverse, avatars, virtual fashion…). An evolution which brings big expectations and opportunities but also a lot of uncertainties and fears: online harassment made even worst in VR/ inequalities becoming physically visible through the skins commerce system/ facial (and so security) data collected…etc
As the leader of telecommunications in France & internationally, ORANGE who has always put the people before the technology, delivers here its vision for the Internet to come. A pledge for a place ruled by trust.
Execution
The film requested without a doubt a strong cast to exist. We needed to find that rare talent able to be both: an amazing contemporary dancer to learn and to perform a crazy demanding choreography in interaction with multiple other dancers - AND a great actor in order to pass the audience all the subtle emotions the character is going through. Chiara has been casted between France and Italy among hundreds of other talents from the dance and acting community.
Outcome
To date only a few results from the Polish market are available in post-tests.
A strong Engagement score of 4.9 (involving/distinctive/interesting)
Brand love is 67%
The film has been broadcasted in waves of 3 weeks in European countries such as Poland, Belgium, Spain, Slovakia, Romania…
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