Cannes Lions

TV ON DEMAND

PUBLICIS CONSEIL, Paris / ORANGE / 2008

Film

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In a big city bursting with life, a young woman appears crying. She’s watching, with tears in her eyes, a bus leaving. The driver suddenly puts the gear in “reverse” and drives backwards, motioning to the driver behind him to move back. The people in the street witnessing the scene start going “backwards” as well. We now see the bus coming backwards back to the place where it was parked. Among the passengers we discover a young handsome man. He walks backwards and embraces the young woman who starts kissing him passionately. What if we could go back in time?

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