Cannes Lions
LAUNDRY SERVICE, New York / ORBITZ / 2021
Overview
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Credits
Execution
We chose to reimagine the Lesley Gore classic “You Don’t Own Me,” because of its storied history of empowerment. We re-recorded the song with acclaimed R&B singer/songwriter Serpentwithfeet as the first major Black LGBTQIA+ artist to perform the iconic song. Serpentwithfeet’s vocals conjure a realness and honesty that give the lyrics new meaning and dimension, empowering the queer community to take up space in the world. The campaign soundtrack is available on all major music streaming platforms including Spotify and Apple Music.
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