In order to promote sales of the premium offer, the “Gold Subscription”, a special give-away had to be developed. It was offered to those who took out a subscription.A special gift for special customers was developed: On signing, gold-subscribers receive “Table Music”, which is lovingly designed and of high quality. Not just a set of wine glasses, but rather an exceptional instrument to promote sales.This new instrument made of scale-wine-glasses is a perfect reward from the orchestra to its devoted audience encouraging them to play a different kind of music at home.

Out of 1.000 produced “Table Music” orchestras 500 were offered to those who took out a subscription. The registration was higher than expected and the new subscribers were thrilled by the lovingly designed orchestras and the idea to play this new instrument as a different kind of music at home. Finally, it was a great success for the Hamburg Symphony Orchestra to go on to inspire people with awesome classical music.