Oreo replacement brand publicity slogans, 2018 from "ideas oreo" to "play" together, oreo must reflect this new brand proposition from the market activities, more active on social media, a deeper interaction with consumers, let consumers in naturally situation perception and agree with the new brand appeal play "together".

The social marketing campaign of the oreo AR game machine is based on this demand. In the promotion process, consumers can really play with the brand through interesting and interesting social ways. In the case of tight budget, in addition to attracting the largest range of consumers to participate, it is the main challenge to maintain player stickiness for a long time.

The social marketing of AR game machine not only provides diversified creative forms, but also feeds the creative contents of brand assets, making consumers have more favorable opinions of oreos.

Social guerrilla warfare: four creative strategies: high frequency, high initiative, high flexibility and high interaction

1. Preheating period - high frequency attack

Through the intensive poster tactics, the oreo will launch black technology as the stunt message, has aroused great expectations.

2. Detonation period - high active seduction

For 18 games, create corresponding creative content and provide interesting hints for consumers to unlock the game.

3. Secondary detonation period - highly flexible benefits

By taking advantage of the fan economy, a large amount of materials surrounding the spokespersons, such as picture postcards and funny emojis, stimulate the continuous participation of fans and ignite the marketing fever for the second time.

4. Harvest time - high interaction links

Online and offline, call for store flash event, game top winner interview with video, from spokespeople fans to game fans, across media and across ethnic groups, creating benefit ripples.