Cannes Lions

OREO COOKIES FUNSTIX

DRAFTFCB, New York / KRAFT / 2009

Film
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Oreo, Milk’s favorite cookie, has a tradition grounded in moments of childlike delight shared between family and friends, facilitated by its beloved ritual of twisting the cookie open, licking the crème off, and dunking the cookie in milk.With the launch of a new product, Oreo FunStix, this Oreo and milk connection is taken to a new place by developing a unique relationship between a boy and an elephant. They face off against each other, slurping in a shared moment that’s unlike any other Oreo experience.

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