On Brazil National Organ Donation Day we invited bloggers to spread the message about the importance of organ donation.

A simple idea: on Brazil National Organ Donation Day, we invited highly influential bloggers to donate their posts to each other. They all joined in and their readers could feel some of the experience of donating.

We invited 30 bloggers, but other 714 spontaneously participated, making the message reach nearly 2 million readers in a single day. The success led the campaign to appear on the TV news with the largest audience in Brazil.