Cannes Lions

ORIGAMI PHONE PLAN

MARCEL, Paris / ORANGE / 2011

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Overview

Entries

Credits

Overview

Execution

A new quest, whose principle is very easy : to capture a maximum of PaperToyz.Everybody can catch them on street, in free daily newspapers, on billboards, on iPhone and on Internet. Clues are posted on Facebook fan page.Best players can win a tour of Europ, iPads, Drones and iPods.In order to make unique PaperToyz, Orange worked with 8 street-artists (Check Morris, Cream, Small & Paze, Run, Dran, Andy Rementer, So-Me, Zilizou).

Outcome

-1 000 000+ video views on YouTube and Dailymotion-People likes the Papertoys’ concept : catch them on mobile and banners.-A fans community, very active and involved.-A lot of positive feedbacks on quality and originality of the project.

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