Cannes Lions

ORIGINAL PEUGEOT SPARE PARTS

EURO RSCG WARSAW, Warsaw / PEUGEOT / 2012

Film
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Overview

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Credits

Overview

Execution

We wanted our target group to experience for themselves that fake parts (‘foreign objects’ in Polish) in their cars, could be a cause of trouble. Every time a Peugeot owner used the Auto Aqua Park car wash, a station employee left a surprise inside the car – a bra (if the driver was male) or a tie (if female) - with a note that read:‘Foreign objects in your car may cause trouble. Use only original Peugeot spare parts.’On the other side of the note we printed an individual promotional code, which could be used on the Peugeot website to receive discounts on original parts and accessories.

Outcome

We left 300 bras and ties in Peugeot cars. 65% of Peugeot drivers who washed their cars at Auto Aqua Park logged on the website and claimed their discount coupon.

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