Cannes Lions

ORINIGIRI

HIMAWARI DESIGN, Tokyo / ASAHI KASEI / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Scale Drawing
Supporting Images
Supporting Content
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

‘Origami’ is a traditional play that is handed down from generation to generation.

‘Onigiri’ is a food that delivers the warmth of people molding a handful of rice.

Both fell in love and ‘ORINIGIRI’ has been born. He is going to tell the world a new style of food.

By embracing the concept of ‘Origami’ squeezing ‘Onigiri’, ‘ORINIGIRI’ conveys people’s playful sense and warmth to the future. We hope to let people know the origin of the Japanese culture and its history, and to enhance their interests through ‘ORINIGIRI’.

Execution

‘ORINIGIRI’ is a square sheet of paper coated with polypropylene on one side where food staff will be on. To bring out individual creativity of user, the sheet has no additional parts except the 2 kinds of lines to guide user in folding process. It makes user surprised at the 3D shape appeared from 2D of paper. After enjoying folding paper, the user will make his/her own rice ball with their choice food. Everybody can be a food designer of ORINIGIRI. Such creativity and interests through ORINIGIRI will be good spice for people at daily table not only in Japan but also everywhere in the world.

Outcome

1. ORINIGIRI will grow people especially children to create something new or find something interesting in daily life.

2. ORINIGIRI will promote to consume rice in Japan and help the farmer who is under the reduction of the rice production these days.

3. ORINIGIRI will help to communicate people each other not only family but also people from different culture.

4. ORINIGIRI is a new stile of life which brings 'handicraft' to cooking.

5. ORINIGIRI is a useful tool to make unique shape of food and bring it with you anywhere as a lunch box at the same time.

6. ORINIGIRI is a new style of paper craft which is not only useful for cooking but also good to see. It gives kitchen colorful and fun.

7. ORINIGIRI is a pioneer of a new market of 'Craft Food' or 'Edible Art'.

Similar Campaigns

12 items

Shortlisted Cannes Lions
IMMORTALS

SBERBANK OF RUSSIA, Moscow

IMMORTALS

2019, SBERBANK

(opens in a new tab)