Cannes Lions
RETHINK, Toronto / IKEA / 2021
Overview
Entries
Credits
Execution
VFX played a key role in bringing the idea to life. All the people and planets featured in the spot were shot on custom built spheres of varying sizes against a blue screen. Each planet was then 3D modeled and fully rendered to bring it to life, adding in floors, furniture, outdoor spaces and everything that makes our worlds into homes, seamlessly merging live action and miniature models with our VFX rendered environment. A combination of multiple matte paintings and custom 3D renderings was used to create the atmosphere the planets and its people live in. Additionally, we built several pure 3d VFX planets and elements like the honeycomb planet, the bees, the birds, and the treehouse planet were fully rendered using CGI. All seamlessly coming together to create a visual tableau that is fantastically surreal and beautiful, yet grounded in reality of daily life.
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