Cannes Lions

PAEDOPHILE AWARENESS CAMPAIGN

SAATCHI & SAATCHI, New York / INNOCENCE IN DANGER / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

One :30 second spot featuring the actual locations of registered paedophiles was customized for several different neighborhoods. Viewers saw the pedophiles that live within a few blocks from the schools their children go to and the parks they play in.

Outcome

To be determined. Airing April, 2007.

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