Cannes Lions

PAEDOPHILE AWARENESS CAMPAIGN

SAATCHI & SAATCHI, New York / INNOCENCE IN DANGER / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

One :30 second spot featuring the actual locations of registered paedophiles was customized for several different neighborhoods. Viewers saw the pedophiles that live within a few blocks from the schools their children go to and the parks they play in.

Outcome

To be determined. Airing April, 2007.

Similar Campaigns

12 items

Leave no Women Behind

RUMBLE STUDIOS, Sydney

Leave no Women Behind

2018, UN WOMEN

(opens in a new tab)