The Valspar paint company believes everyone should experience color to the fullest.

Even the colorblind.

By bringing color to the colorblind, Valspar brought a greater appreciation of color to everyone.

Over 300 million people in the world are colorblind. Valspar worked with EnChroma, an innovative optical lab, to bring color to everyone. Special glasses were created to enable the colorblind to see the full spectrum of color for the first time in their lives.

We started with the documentary film “Color for the Colorblind” as the centerpiece of a multi-channel PR campaign. The film, launched via social media, shares the emotive story of colorblind individuals reacting to the full spectrum of color for the first time in their life.

We also brought the glasses to locations like museums and arboretums. And, of course, the glasses were included in point-of-sale displays in paint aisles, so that the colorblind could pick out paint for their homes for the first time.

The glasses sold out in just one month. The campaign had over 800 million media impressions in just one month, and thousands of colorblind stories were shared by consumers. But, more importantly, 300 million colorblind people now have the opportunity to see color for the first time.

We created a short documentary “Color for the Colorblind” as the centerpiece of a multi-channel social marketing campaign – with the digital hub ValsparColorForAll.com. This ignited a global conversation. The website featured additional content and stories. Colorblind people sent in their own stories about being colorblind and about seeing full color for the first time. Their stories were curated and shared on the site and through social platforms.

We placed kiosks with the glasses in art museums like the Museum of Contemporary Art in Chicago and in hardware stores in our Valspar paint section so people could experience our full spectrum of color as well.

The campaign had over 800 million media impressions in just one month. Thousands of colorblind stories were shared by consumers, and we created the first global colorblind community.

For our partners at Enchroma, they sold out of glasses in 4 weeks.

300 million colorblind people now have the opportunity to see color for the first time. By bringing color to the colorblind, Valspar brought a greater appreciation of color to everyone.