Cannes Lions

PAMPERO ALCOHOLIC DRINK

CARAT ITALIA, Milan / DIAGEO / 2005

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Overview

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Credits

Overview

Execution

Integrating all 'summer media' around the Pampero mix tour, the campaign also supported the launch of a special CD music compilation "Pampero Mix" "El Ritmo del Los Peores Bares de Caracas".

Outcome

45,000 people contacted directly. 8 million people contacted by media campaign. 50% more products sold (referred to the same period of the last year). Increased Brand Awareness by 23%. Increased Brand Attachment by 11%.

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