Cannes Lions

HEINEKEN

SONNY, London / HEINEKEN / 2011

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"The Date" follows the Heineken Legend as he woos his girl on an epic date. We see the pair enter a restaurant-cum-theater via a secret entrance known only to the legend, kicking of a series of encounters between the duo and a cast of colourful characters. We see our hero save his girl from a near accident leaving the kitchen, only to impress her with his eel-taming skills as they stumble past an aquarium.They encounter a magician whose tricks are outdone by the Legend's clever riposte with a Heineken bottle, only to find themselves running a gauntlet of envious showgirls, and being pursued by an overzealous Chinese dragon. They land on their feet though, and jump start a dance in the main hall of the venue where the Legend shows off his unique dance skills all the while clearly impressing his date who is twirling dramatically into a waiting chair. The pair finally seal their romance with a clink of Heineken bottles. The music is a 60's Bollywood track which creates an atmosphere reminiscent of memorable nights out, and serves as a fitting backdrop for this legendary date.

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