Create a unique and memorable invitation to the Heineken 2010 Christmas party, tied to the new brand strategy and creative platform of “Legends”.

Design and supply invitations for Heineken’s 2010 Christmas party, tied to the new creative platform “Legends”.

Legendary parties begin with legendary individuals. We leveraged this idea by sending various artefacts that belonged to those who’ve lived legendary lives. The intent was to inspire people to release the Legend within – to dress up for the event as well as provide them with a legendary keepsake.100 unique items were sourced, captioned, packaged and delivered by hand. We asked guests to bring their item to gain entry, enabling the hosts to showcase the legendary artefacts for the duration of the party.

The party invitations generated as much buzz internally at Heineken as the party itself.The vast majority of party invitees did indeed bring their unique object with them to gain entry to the party. Most people went so far as to use theirs as inspiration for their costume.