Cannes Lions

LET'S NOT OVERLOOK

TAZEFIKIR, Istanbul / OTSUKA / 2015

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There are 600.000 schizophrenia patients in Turkey. Schizophrenia patients and their families have to struggle not only with the disease but also with the prejudices in the community. However, most of the schizophrenia patients can live a social life in the community with appropriate therapies.

“Let’s not Overlook”campaign has been executed to raise schizophrenia awareness and to provide support.

Due to our campaign, schizophrenia patients brought into attention and the support for the schizophrenia community increased.

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