The lady's skin care market in Japan is now very competitive, with so many new products and information assailing the consumer every day. Additionally, this company was a newcomer in this field. However, their product was clearly unique and if we could get this point across to the consumer, it would be the focal pivot to successfully marketing the client's product.Careful explanation about the product was the most important part of the strategy.

The new product 'walked off the shelves' and sold out within a month. And almost all orders were via the website, which is now used as a sales-and-marketing instructional tool.