Cannes Lions

PARALLEL JOURNEYS

RAMESH DEO PRODUCTIONS, Mumbai / NIKE / 2013

Awards:

1 Bronze Cannes Lions
Case Film
Case Film
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Description

The film elevates the every day journey of India’s Cricket Crazy Youth [CCY] And Athletes they pursue their dream, committed to reach the playing field or training ground on time, and this journey maybe across different landscapes but the destination is the collective soul of every individual pursuit - The Nike Blue Team India jersey.

Waking up, running, living, breathing, training at the gyms, endurance at the nets, hitting the deck harder, running faster, chasing the same thing every day, and staying committed to the pursuit of one dream - The Bloodline runs across many different worlds of CCY & ATHLETE, running almost parallel to each other, with all of the chasing one dream - ALL OF THEM IN HOT PURSUIT OF THE ULTIMATE PAY OFF – THE BLUE JERSEY.

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