Cannes Lions

PART OF YOU

DROGA5 SYDNEY, Sydney / ING BANK / 2013

Case Film

Overview

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Overview

Description

You know the saying, “There’s a part of me that wishes…”

No matter how successful you are or how much experience you've had,

there's always a part of you that wants a bit more.

We don't embrace our potential because we aren't listening to the parts of us that have other dreams and aspirations.

ING Direct wants to inspire these parts to play a stronger role in your life

because there's a product for every one of them.

So we aren't talking to all of you, we're talking to a part of you.

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