Revenge is the best way to pay back an ex for SOME of your pain and suffering. Why only SOME and not ALL? Does common revenge really make up for a heart that is scarred for life? No!With this in mind, Paso de los Toros offered to every broken heart a very special prize: the possibility of immortalising their revenge. Broken hearts were invited to express themselves through www.sendamessagetoyourex.com with an incentive: the best messages would be immortalised in a book. 72 messages were selected and thus became eternal.

The book “Immortal Revenge” was made available in bookstores throughout the country with the goal of living on forever in every argentine home.

To make sure all the ex’s had what they deserved 50 books were given away through the movement bookcrossing.com, with the aim of building a chain of bitterness from ex to ex.

Results:Over 100,000 visits to the site.Over 6,000 messages.

Over 2,000 books sold in 3 weeks.72 ex’s with peace of mind.