Cannes Lions

PASSA A TIM

SANTO ITALIA, Milan / TIM / 2012

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Film

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Description

The format “LA STORIA D’ITALIA, SECONDO TIM” retraced also the history of the first patriotic of Italy, Giuseppe Garibaldi. A true Italian hero grappling with the unification of Italy and especially dealing with a mother so apprehensive who calls him even on the battlefield to make sure he is wearing the jersey. The reasons behind the success that has spanned the whole of Italy are to be found in the mechanism of identification between the spots and the wild crowd, exactly by the relationship that each italian has with his mother and the media that convey this relationship: the TIM technological products.

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