Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2016
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In April, McDonald’s launches a new range of pastries Les pâtisseries by McCafé with 4 products : two donuts, one cookie and one brownie.
In a McDonald’s restaurant, a dad and his son are having pastries and coffee. The boy explains to his father that he found the algorithm to win the lottery. The father can’t ear the explanation as he’s eating a delicious brownie. The pastry is so irresistible that you forget everything around you.
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