For the idea to work context and creative needed to perfectly align. We developed over 50 bespoke messages delivered into over 100 touch-points.

At airport lounges, through homepage takeovers, on email sites, in pre-rolls, and in office toilets (to name a few) we suggested people stop wasting time and get shopping online.

As well as messages we also tailored time, limiting communication windows to commuting hours making mobile and tablet even more relevant and actionable.

Every contact point was perfectly crafted to the strategy. Together they felt like a personal and compelling call to action.

The media strategy was designed to get consumers to take action immediately. The actions we encouraged were directly measurable and linked to the commercial imperatives of PayPal. That is, traffic to merchants sites, transactions, sign ups, average basket value and total purchase value (sales).

Across every measure the campaign exceeded set targets. We are able to quantify the results as below.

The campaign contributed to:

- A total payment value increase year on year of 27%

- Total mobile payment processing increase of 68% year on year.

- Returned $1.30 for every $1 spent i.e. completely self funding.